| The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures |  | Author: Dan Roam
Publisher: Portfolio Hardcover
List Price: $28.95
Buy New: $12.00
as of 7/29/2010 12:26 MST details
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Seller: BookHouse1
Rating:  12 reviews
Sales Rank: 3,295
Media: Hardcover
Edition: Expanded
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.2 x 8 x 1.3
ISBN: 1591843065
Dewey Decimal Number: 658.403
EAN: 9781591843061
ASIN: 1591843065
Publication Date: December 31, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781591843061 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The acclaimed bestseller about visual problem solving-now bigger and better
"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."
So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.
He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.
Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.
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| Customer Reviews:
Showing reviews 1-5 of 12
 A must-read for any business person July 27, 2010
Ekaterina Walter (Oregon, USA)
I recently heard Dan speak at one of the marketing events and was abosolutely bought into the statement "The person who draws the best/simplest picture gets the funding." That is very true. So the next day I bought Dan's book.
In his book Dan talks about the power of drawing vs. text and how one could develop this skill. Though the book could have been written in a more concise manner, it was educational and fun. It also makes you think. The concepts discussed are simple, yet brilliant. I do recommend this book to anyone, and I mean anyone! For those who are struggling with communication and with selling their ideas, it's a must!
 I couldn't finish it! May 22, 2010
E. Anderson
The book started off great with information about how to use basic visuals (instead of complicated PowerPoint and Keynote slides) to communicate your ideas. However, about one-third of the way into the book it starts to get complex. "For this type of presentation, consult the matrix."I started to lose myself in the details. The author should read Dan and Chip Heath's books (Made to Stick and Switch). I think they even recommended this book. I normally don't stop reading books once I have started, but I decided to save myself the time.
Original and Useful Book May 14, 2010
MathMan (Palo Alto, CA)
I've got this book as a gift from a student. After a long wait, I decided to read it during a trip across the country. The main messages are simple, objective and well presented. After reading the book you will learn nice hints on how to better organize and communicate complex ideas using a pictorial approach. I confess that this book impacted the way I prepare my presentations.
Reflective pictures or expressive pictures? April 20, 2010
J. Michael Innes (Australia)
2 out of 2 found this review helpful
It must be great to be in the audience when Dan Roam gives a presentation and when you in the audience share the same kind of visual sense. On the other hand, if you do not share that sense, that way of structuring the topic under consideration, then you might well want to be beamed somewhere else.
This is a great book, extremely useful and thought provoking. The structuring of problem-solving into a six by five visual codex makes enormous sense; you can literally see the evolution of the thought processes and the development of the insights take shape through the pages. It is not the kind of book that you can dip into. There is a structure and that structure has to unfold and be assimilated by the reader before there can be any translation into action and effect. I think that there is no "quick fix" for someone who wants to animate or rejuvenate their presentations with a rapid read. The art of solving problems has to be developed through the acquisition of the skills protrayed in these pages. And that takes time and effort. And it also needs a sense of congruity between the visual sense of the author and that of the reader. Pictures can convey so much that words cannot evoke. But some pictures and representations succeed and others fail, otherwise there would be no evolution of art and expression.
Be wary of this book on face value. The editorial recommendations of the book do not necessarily reflect the content. Simply to say, as does one commentator, "So if you want to make a point, do it with images, pictures or graphics.", is true only to a point. It is not necessarily the case for all readers, all viewers and certainly not for all people who need to make a presentation. The person who gives the presentation with pictures that reflect their own representation of the topic without engaging the representation or ability of the audience will fail. The presentation must be expressive, not merely reflective.
But that aside, if after searching through this book you get a sense of affiliation with the ideas and concepts, then I have no doubt that you will gain enormously in quality of communication with your audiences. This book is a challenge that can lead to greater insight. But the dictum "caveat emptor" applies, as always. But also remember, books such as this always present the ideas as though they were tried and true. There is rarely evidence as to the efficacy of the methods in getting the message across, as against the satisfaction that an audience may gain. Roam does list references in an appendix to other works that are based on empirical evidence (for example Wainer's Graphic discovery and Tufte The Visual Display of Quantitative Information, 2nd edition, but there is nothing about his own evidence. A reading of this excellent book benefits from a parallel reading, and reality check, of Tufte's little monograph on the dangers of Powerpoint (The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition.
 How ironic April 3, 2010
John Bartelt (L.A., CA USA)
15 out of 15 found this review helpful
Like many books, "Back of the Napkin" seems to have begun with a brilliant very short concept that someone (correctly) thought would sell like hotcakes if padded out into a full-length book. The author really does present significant insights, but the irony is that they would have been best summarized literally on the back of a napkin, rather than dragging them out into full book form. So it reads like a 300-slide PowerPoint presentation advocating brevity.
The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
Showing reviews 1-5 of 12
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