| Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures |  | Author: Dan Roam
Publisher: Portfolio Trade
List Price: $20.00
Buy New: $3.00
as of 7/29/2010 12:38 MST details
You Save: $17.00 (85%)
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Seller: -hungrybookworm
Rating:  13 reviews
Sales Rank: 4,133
Media: Paperback
Edition: 1
Pages: 320
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.9 x 8 x 0.8
ISBN: 1591843197
Dewey Decimal Number: 658.403
EAN: 9781591843191
ASIN: 1591843197
Publication Date: December 29, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781591843191 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
An original workbook companion to the acclaimed business bestseller The Back of the Napkin
Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
Improve their three "built-in" visual problem solving tools.
Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
Instantly improve their visual imaginations.
Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
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| Customer Reviews:
Showing reviews 1-5 of 13
 Are you kidding! May 29, 2010
Bob Griffin (MA USA)
2 out of 2 found this review helpful
If you don't rate this book 5-stars then I am afraid you really don't understand it. I have been waiting for Roam to write this book and it is finally here. I have obviously read his first book and I always said that I needed more examples, specifically in relation to the "look," "see," "imagine" and "show" metaphor and when I got the book and saw that he had done exactly that -- well, it was amazing. My only issue now is when and how am I going to meet this guy? I use his book (The Back of The Napkin) in my information architecture college course, it's great to get students to fall into "visual data" ala Tufte. I hope I haven't offended anyone, just my opinion.
 Not Get Anything New from "the back of the napkin" but Still Good Book April 20, 2010
Mico Wendy (Indonesia)
0 out of 2 found this review helpful
I have read both books ("the back of the napkins" and "unfolding the napkin"). I think, it's better read "the back of the napkin" than the second one.
I have only get a little new things in the second book.
1. this is the practice book, and reminder if we forget about the system.
2. the method can be use to profiling user.
3. and the image at "visual thinking codex" is quite different.
in the first book: there are 6 x (no pictures), it the second book: there is only 1 x.
but, both books are good. must have. Dan Roam is a genius...
How ironic April 3, 2010
John Bartelt (L.A., CA USA)
Like many books, "Back of the Napkin" seems to have begun with a brilliant very short concept that someone (correctly) thought would sell like hotcakes if padded out into a full-length book. The author really does present significant insights, but the irony is that they would have been best summarized literally on the back of a napkin, rather than dragging them out into full book form. So it reads like a 300-slide PowerPoint presentation advocating brevity.
The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
 Dan's Godfather III March 22, 2010
$2.95 (Los Angeles, CA USA)
3 out of 3 found this review helpful
Dan wrote a really great first book. I saw him present at Mix09 in Las Vegas and he was transcendantly good. But this second book is really just the first one again.
It's like back in the 70s when musical artists had their one hit and for the B side of the single they put out a track named "Part Two" which was really just "Part One" without the vocal track. (c.f., Bertha Butt Boogie).
I can tell from reading this that Dan was sensitive about this happening, and I think he tried to avoid it, but it didn't work. Same book. I guess when you have a hit you just ratchet up into another level of expense and expectation and Seth Godin-esque pressure to keep churning stuff out. Perhaps it is simply too hard to say, "Nope, that one book is all I got."
Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures February 23, 2010
Sacramento Book Review (Sacramento, CA)
1 out of 6 found this review helpful
Dan Roam's new book, //Unfolding the Napkin//, is the sequel to his award-winning and best-selling first book, //The Back of the Napkin//, and the condensation of the four day workshop he offers to such entities as Google, Microsoft, and the United States Senate. Roam's premise is simple yet seems to have passed most everyone by: sharing ideas is much easier when done visually.
//The Back of the Napkin// shared Roam's idea with the world //Unfolding the Napkin// is the workbook that allows you to implement it into your life and work. Step-by-step, Roam guides the reader through the process of seeing problems visually, imagining their solutions as such, and then sharing the answers with others so that they not only understand the problem and solution, but are interested in helping solve it. //Unfolding the Napkin// is also full of exercises, review sessions, and quizzes that help the reader remember the steps. I don't know if problems are easier to solve when you draw them out, as Roam asserts, but the man makes a convincing argument and the book is $1,075 cheaper than the seminars he leads!
Reviewed by Jonathon Howard
Showing reviews 1-5 of 13
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